On Monday Guild Hall announced that Alec Baldwin had given $250,000 to the arts institution to help complete the capital campaign for its recent renovation.
The gift is part of the proceeds Mr. Baldwin received for his current ad campaign for Capital One Bank, which also promotes New York’s art institutions. Mr. Baldwin said in the announcement that one of the reasons he partnered with Capital One was to use the commercials as a platform to generate awareness about the need for arts funding.
“Government funding has been significantly reduced and I think that is bad for arts education and America’s cultural heritage,” he said.
Ruth Appelhof, the executive director of Guild Hall, said the donation would help further the mission of the institution, which is to “nurture, cultivate, and promote visual and performing arts on the East End.”
Ms. Appelhof said Mr. Baldwin’s previous gifts and involvement with Guild Hall as a board member had given her some intimation of erosity, but nothing had prepared her for this gift. “It was not expected at all. It’s totally breathtaking and thrilling.”
The actor has donated all of the proceeds from the Capital One commercial. The New York Philharmonic, the Roundabout Theater, and the Hamptons International Film Festival have all benefited. As part of its agreement with Mr. Baldwin, Capital One is matching donations made on its Web site to Americans for the Arts.
Because Mr. Baldwin is involved with so many arts institutions, Ms. Appelhof said the gift was a clear indication of his interest and dedication to the South Fork art scene.
Guild Hall’s renovations of the John Drew Theater, its galleries, and other spaces cost $16 million of which $14 million has been raised. Mr. Baldwin’s gift will be used toward the outstanding $2 million.