Flowers by Beth Moves to Bright New Digs

“We specialize in succulents”
Beth Eckhardt has reopened Amagansett Flowers by Beth at 255 Main Street in that hamlet. Durell Godfrey

“This storefront is more my style,” Beth Eckhardt said last week, as her business, Amagansett Flowers by Beth, began to blossom in its new home at 255 Main Street. “I’ve had my eye on this building for a long time, and it just so happens. . . .”  

The former outpost of Homenature, Ms. Eckhardt’s new space is bright, spacious, and, with the arrival of a wide variety of flora, fragrant. “We specialize in succulents,” plants that store water in their leaves, she said. Flowers, and plants of all sizes, are surrounded by antiques, art, furniture, and vintage pottery and lighting. All of it is for sale. 

Ms. Eckhardt returned from Florida last week, heading north in a box truck filled with hand-selected specimens (“It’s important to hand-pick some real beauties”), and immediately opened in her new location. 

“This is a bromeliad,” she told two early visitors. “It is a specimen plant, very large, very hardy, very easy to care for. I like to do a lot of that out here, because people aren’t here all the time, and on the weekends they still want to have something living, a little life in their house. The same with air plants — low maintenance.” 

Last month, The New York Times pronounced ficus lyrata, also known as the fiddle-leaf fig, “the ‘it’ potted plant of the moment.” But “you should have an orchid in every room and a green plant in every room, in my opinion,” Ms. Eckhardt said. “It’s good to have variety. Look at these orchids.” She waved toward an assemblage of new arrivals from a Long Island grower. “They’re awesome!”

Weddings are a large part of her business. “We don’t have one every weekend, we have three,” she said, stopping to admire a few more specimens on display. “We do weekly house accounts, and a lot of events: rehearsal dinners, bar mitzvahs, weddings, a lot of parties.” The business also provides organic wheatgrass for several house accounts.

Antiques and other merchandise are sourced from estate sales, among other places. “I’m always looking for vintage vessels, things with a little more character,” Ms. Eckhardt said. “There are some new pieces here, but mostly it’s vintage.” 

Amagansett Flowers by Beth will be open daily until the fall, when the shop will close on Tuesdays, and will remain open year round. Its number is 267-2620; customers can also call Ms. Eckhardt’s cellphone, 516-768-6826.