Beach Umbrella, Towel, Selfie

Free Ride Selfie
Having fun on The Free Ride

The Hamptons just got a tad more narcissistic. Hamptons Free Ride, a beach shuttle service with a fleet of cute little electric vehicles, has installed iPad “selfie machines” on its fleet of 19 cars, the better for riders to take their own snapshots — as if self-expression needed another outlet.

“In the past we had commercials playing on TV monitors,” said Alex Esposito, a Free Ride cofounder. “Over the winter we developed an app to make a more engaging and friendly experience for passengers.” Beachgoers can still watch ads, but when they click on Photo Booth they activate a camera. The company partners are “mulling over” ways to involve sponsors in the pictures. Having passengers pose with sunglasses is one idea. Once the selfie is uploaded, it is sent to the passenger’s email address and added to a page on the company website — after, that is, all are checked to make sure no inappropriate images were taken.

The company, which kicked off the season Saturday, provides rides throughout Southampton, East Hampton, Amagansett, and Montauk, seven days a week from 9 a.m. to 6 p.m.