The crew at East Hampton Gourmet Food, an 18-year-old wholesale-retail catering company and bakery off Newtown Lane, are working day and night to prepare enough gluten-free crisp bread to wow some 300 judges. Their lentil-rice crisp bread with sesame pink salt has been nominated for the food industry’s prestigious SOFI Award, an acronym that stands for specialty outstanding food innovation. The awards honor members of the Specialty Food Association who “represent culinary innovation across America and around the globe,” according to its website.
Finalists were chosen from 2,734 entries across 32 categories. The $11 retail packaged crisp breads are up against nine other competitors in the new-product category, including Groix and Nature Lobster Oil from France, Grapefruit Lilac Blossom Water from the Berkshires, and the Tonewood Maple Cube from Vermont. East Hampton Gourmet's other crisp bread flavors include rosemary Parmesan and chipotle cheddar.
The winners will be selected on June 20 by retailers and food service buyers attending the Fancy Food Show in New York. Michel Mazuret, a partner in the venture and a former chef at Café des Artistes in the city, said that orders for the product, which is sold online and wholesale to such venues as Sylvester & Co. locally and to the Norma Kamali boutique in New York, have increased significantly since the nominations were announced.