This Weekend's New Store Openings

Lisa Perry
Lisa Perry

There are scads of grand openings in East Hampton this weekend. Here is a preview of a few.

Lisa Perry, a fashion designer known for clean lines, geometric shapes, and bold colors for both women and men, will hold a grand opening for her eponymous store at 67 Main Street Friday. Designed by Ms. Perry, and furnished with sleek midcentury furniture, the space is a bright ode to summer, and will purvey beach-themed items such as towels, swimwear, cover-ups, beach bags, and sportswear. The store will have a celebratory atmosphere during its opening weekend and will be handing out free Popbars, handcrafted gelato popsicles, from a freezer cart that will stay in the store all season. 

La Perla, the 60-year-old Italian lingerie purveyor, will hold a kickoff event from 3 to 6 p.m. Saturday to celebrate the opening of its location at 66 Newtown Lane. In deference to the “East Hampton lifestyle,” the shop will feature beachwear (bathing suits, pareos, tunics) and lingerie (silk robes, chemises, nightgowns and their signature lace intimates and corsets). There will also be a men's collection.

White’s Apothecary, the new version of village icon White’s Pharmacy, will launch tomorrow with a ribbon cutting to officially unveil the renovated space. Festivities, which will run from noon to 6 p.m., will feature executives from cosmetic companies including Nest Fragrances, Shiseido, Caudalie, Bumble and Bumble, Jack Black, and Estée Lauder, who will be on hand to offer samples and advice.

Peloton Cycle, a stationary bike and apparel retail store located in the former Tiffany & Co. space at 53 Main Street, will open Friday and will be offering bottled water and tee shirts to those curious about the business’s unique model. Customers can purchase bikes replete with computer monitors that allow spinners to watch classes live (or archived) as they are streamed from a studio in New York. Bikes cost $2,000, which is somewhere in the middle range of high-end stationary bikes which run from $1,200 to $3,000. A monthly subscription costs $39.

Diana Ross, Executive Store Director, at White's ApothecaryDurell Godrey