Lawrence W. Brown, Ad Man Was 68

Lawrence W. Brown

    Lawrence William Brown, a career ad man who did work for several leading New York agencies and came up with creative campaigns on the South Fork, died on June 29 at Stony Brook University Hospital. The cause was a heart attack and pneumonia, Cabell Smith, a friend, said. He was 68.

    Mr. Brown was involved in advertising work in connection with Robert F. Kennedy’s presidential campaign in 1968, as well as the presidential campaigns of Nelson Rockefeller and Walter Mondale and Mario Cuomo’s first run for state office.

    In New York City, he did advertising work with Doyle Dane Bernbach, Carl Ally, Scali, McCabe, Sloves, and Wells, Rich, Greene. Among the accomplishments he was most proud of was helping to inspire the “I Love NY” campaign in a 1975 column in Advertising Age magazine.

    Delving into cable television in 1981, Mr. Brown developed “The Advertising Show,” which included among its sponsors The New Yorker and Advertising Age.

    He was born on June 8, 1945, in Grosse Pointe Park, Mich., to William Brown and the former Grace LaBonty. By age 14 he was building his own television sets and radio studios in the family’s basement. At 17 he hitchhiked to Hollywood and began selling radio advertising, though he soon left for New York City.

    Mr. Brown lived variously in Montauk and East Hampton over the years, most recently calling East Quogue home. Projects on the South Fork included print campaigns for Gosman’s restaurant, Bellringer Security, Tina Fredericks and Martha Greene real estate, the Montauk Bookshop, and the Art of Eating.

    He was married briefly to Daniela Muccino, with whom he had a son, Dylan Brown of Los Angeles. The marriage ended in divorce. In addition, he is survived by three brothers, Chris Brown and Arthur Brown of Los Angeles and Paul Brown of Denver, and three sisters, Linda Brown of Santa Barbara, Calif., Colleen Sanchez of Laguna Niguel, Calif., and Jacqueline Brown Finn of Walton, N.Y.

    No service was announced.