Louis Calvin Goldman

    Louis Calvin Goldman, a retired advertising executive who lived in East Hampton for 20 years, died in a hospice in his hometown, Naples, Fla., on July 2 of complications from heart and kidney failure. He was 85 years old.

    Born to Louis Calvin Goldman and the former Minnie Lipsky and raised in Brooklyn, he was a star athlete at Erasmus High School. He was an all-city quarterback in football and an all-city shortstop in baseball. He was good enough for the New York Yankees to try to get him under contract. Despite his Flatbush roots, Mr. Goldman was a lifelong Yankees fan. But his parents wanted him to get an education, so he accepted a football scholarship to Arizona State University.

    After college, he entered the world of advertising, where he excelled as an account manager. He had partnerships over the years in many of that industry’s top firms, including Doremus Advertising and Kurtz and Tarlow, where he worked directly with Ralph Lauren, as well as the executives at Seagram’s Chateau and Estates, then one of the country’s leading wine importers.

    He first marriage, to Irene Schnall, with whom he had a daughter, Barb, and a son, Mark, ended in divorce. The family lived in Fresh Meadows.

    It was with his second wife, Roslyn Berenson, that he began taking weekends in East Hampton in 1975.

    “They liked it so much they found a cottage on Georgica Road,” Mr. Goldman’s son said from Atlanta yesterday. Initially, they commuted between New York and East Hampton, but within a couple of years, he retired and they made their Georgica Road house their full-time home.

    “They loved the tranquillity of East Hampton, and the spring and summer weather,” Mr. Goldman’s son said.

    He was an avid golfer and was a member of the Noyac Golf Club.

    Mr. Goldman became a wine aficionado, in part due to his relationship with Seagram’s Chateau and Estates importing. He passed on that love of wine to his son, along with a favorite story.

    On a visit to France to tour the estates in Bordeaux with his clients, he was told never to give the real year of his birth, 1927; 1927 was a bad vintage, but 1928 was an excellent one.

    Leonard J. Ackerman, a close friend of Mr. Goldman’s, recalled how hard Mr. Goldman worked on the advertising side of the fledgling radio station, WEHM, back in the early 1990s.

    After retiring from advertising, he became an author, writing 10 novels under the pen name L.C. Goldman, the best known of them “A Big Hit in Pelican Bay.” He also was a columnist for The News Press and The Pelican Bay Post in Naples. He was chairman of the Council on World Affairs Great Decisions group in Naples and a founder of the Naples chapter of the American Technion Society.

    When Mr. Goldman married his second wife, he added two children to his family, Beth Wilner of East Hampton and Joan Alpirn, also of Long Island. They survive as do his children, Barb Polman of Denver and Mark Goldman. He also leaves seven grandchildren. His wife died before him.

    A memorial service is planned in Naples on Nov. 3.

    Mr. Goldman was buried in the New Montefiore Cemetery in Babylon.

    The family has suggested donations to the American Technion Society, 55 E 59th Street, #14, New York 10022