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For visitors without cars, residents who want to help alleviate traffic, or those who want an affordable solution to drinking and getting around, the Hamptons Hopper has hit the road.

Last week marked the maiden journey of the "retro chic" shuttle bus that bills itself as a mode of both “transportation and socialization.” The service, with a fleet of sea-green converted school buses, utilizes a mobile app for iPhone (and soon Android) to let riders see where the stops are and when to expect its arrival.

First West Elm, an edgy furnishings chain, opened this spring in Water Mill. Then ground was broken on land in Wainscott for a Home Goods branch, the discount home décor adjunct of T.J. Maxx.

We may pretend we don’t care, but, c’mon, don’t you want to know which Southampton house the Kardashian sisters rented this summer?

Khloe, Kourtney, and presumably Kim, fresh from her betrothal to Kanye West, rented a storefront off Job’s Lane in Southampton and will be filming their reality TV series “Kourtney and Khloe Take the Hamptons,” this summer, based on their adventures. Now, since they will need somewhere to sleep after all their cavorting around town, they have leased digs in North Sea.

Glenn Horowitz Bookseller, an East Hampton emporium dedicated to selling both rare publications and art, has partnered this summer with Grey Area, an art and design consultancy. With Kyle DeWoody at the helm, Grey Area defines its mission thus: "With art as a starting point, Grey Area seeks to push the limits of creative engagement and expression through collaboration, installation, and programming."