Four years ago, Lee Oldak, who owns the Amagansett Beach Company, and who, though not a rower himself, had been selling shells down by the seashore, went to the Snowflake Regatta on the Peconic River in Riverhead, and became hooked.
“I loved the tailgate scene, with people cheering on the rowers from the shore . . . and I thought, ‘I can do this.’ That’s the short of it — that’s what got me started.”