Lieb Cellars, a North Fork winery whose vintages can be imbibed at such local establishments as Topping Rose House and the East Hampton Grill, is set to open a retail outlet on the Reutershan parking lot in East Hampton near John Papas Café.
The handsomely appointed space is already kitted out, but a liquor license is needed before the doors can open.
It will also act as a tasting room so that prospective customers can savor the latest blanc de blancs or reserve cabernet franc before purchasing it, then walk off the buzz while window shopping nearby.
“The opening of our East Hampton location is intended as a retail flagship to make our wines available on the South Fork as well as the North Fork,” said Mark Anderson, the winery's director of tasting rooms.
Along with the usual 750ml bottles, Lieb will be introducing two larger sizes for those who appreciate volume with their vintages: three-liter boxes and 20-liter kegs. The winery hopes that consumers will use the boxed wine, which holds the equivalent of four bottles, at the beach or on a boat. The disposable and recyclable kegs, which hold the equivalent of 26 bottles and can be tapped with a standard party pump, will be available for events -- of which there are a few hereabouts come summer.
When the shop commences business it will be open daily, and year round. “It will also host various small, private events intended to engage the community and anyone interested in expanding their wine knowledge, knowledge of the ever-emerging East End wine region, and perhaps even food and wine pairing events and/or classes,“ according to Mr. Anderson.
With more than 50 North Fork wineries, who’s to say when the trend will end.