Henry William Breyer III, the owner of a high-end fishing tackle company, died on July 24 at home in Palm Beach, Fla. The former East Hampton resident was 88 and had been in declining health for several months, his family said.
Mr. Breyer was the grandson of the founder of Breyer’s Ice Cream, but made a name for himself as the owner of the Tycoon Fin-Nor company. In 1963 The Miami News dubbed it “the Rolls-Royce of the fishing tackle industry.”
He was born in Philadelphia on Nov. 12, 1930, to Henry William Breyer Jr. and the former Margaret McKee. He grew up there and attended the Haverford School and later the University of Virginia, graduating in 1953. He also served in the Coast Guard.
In August of 1959 he married Joanne Braatz, whom his family described as his best friend. They lived in New York and brought up two children there, and then more than 30 years ago became residents of Palm Beach.
Mr. Breyer was an enthusiastic fisherman and maintained a house in East Hampton for many years. He was a member of several clubs here and elsewhere, including the Everglades Club, the Bath and Tennis Club, the Sailfish Club of Florida, the Maidstone Club, the Devon Yacht Club, the New York Yacht Club, the Brook, the Clambake Club, and the Spouting Rock Beach Association.
In addition to his wife of nearly 60 years, Mr. Breyer is survived by two children, Henry William Breyer IV and Laura L. Breyer, and two grandchildren.