Gloria Appel, 74

Gloria Appel, an Upper West Sider whose family had been year-round weekenders on the South Fork for over 40 years, died of ovarian cancer at the age of 74 on July 1. She was first diagnosed seven years ago.

Ms. Appel worked for several years as a teacher in Manhattan after receiving an M.A. in English from Hunter College, and then embarked upon a successful career as an adwoman. She retired about eight years ago as executive vice president of Grey Advertising, a global agency with headquarters in the city.

Born in New York City on Aug. 7, 1942, to Sarah Rhodes and Max Gold, she grew up in New Rochelle, N.Y., and attended schools there. She graduated from City College of New York before going on to Hunter.

She married Lawrence Appel on Nov. 25, 1964. The couple had two daughters: Alison Loehnis, who lives in London, and Rebecca Jelen of Berkeley, Calif. The family vacationed in Wainscott for a time before buying a house in East Hampton.

Ms. Jelen said her mother was known for her elegant sense of style and keen eye for fashion and interior design. She was an enthusiastic gardener and a terrific cook who hosted “fabulous dinner parties,” her daughter said. She loved the ballet, books, museums, and travel, and had “a truly magnetic personality and a great sense of humor.”

Besides her daughters, Ms. Appel is survived by her husband and four grandchildren. A funeral service was held at Shaarey Pardes Accabonac Grove Cemetery in Springs on July 3, Rabbi David Gelfand officiating.

Memorial contributions may be sent to Ovarian Cancer Research Fund Alliance, P.O. Box 32141, New York 10087-2141.