Gwyneth Paltrow's Goop in Amagansett

Goop, a lifestyle brand founded by the actress Gwyneth Paltrow, will open a summer pop-up in Amagansett on Saturday. 

Located at 145 Main Street in a 100-year-old cottage, goop MRKT (yes, that’s goop with a lower-case G) will be stocked with home and fashion goods, which will include resort, swim, beauty, and wellness items. “The design concept revolves around a general store re-imagined as goop’s summer residence, inspired by the idyllic, and slightly eccentric, estates and gardens of the English seaside,” according to a release.

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The shop will be open through Aug. 20, from 10 a.m. to 6 p.m. daily. And who knows, shoppers at the market may just run into Ms. Paltrow herself; she has a house in Amagansett.