Keeping Account: 05.31.18

Goop Does Sag

After popping up in Amagansett last summer, Goop, the lifestyle brand founded by the actress Gwyneth Paltrow, opened an outpost at 4 Bay Street in Sag Harbor last weekend.

The store, which sells fashion, beauty, home, wellness, and specialty goods, has been conceived as a summer spot stocked with merchandise curated for a Hamptons clientele. It also features an outdoor space where dinners and parties will be held throughout the summer. Among the fashion offerings are Prada shoes and handbags, Saks Fifth Avenue clothing, and Goop’s own apparel line, G. Label. The home collection includes vintage furniture, marble accessories from Caravan, and designer seagrass baskets. 

The store is open daily from 10 a.m. to 6 p.m. through Sept. 3.