Keeping Account: Shoppers, It’s Show Time!

    Shop openings, special events, and go-go publicity stunts abound this month as the high season approaches. Among those who have brought their latest ventures to our attention are a new Jack Rogers store in East Hampton, Blue 1, a men’s and women’s clothing boutique in Bridgehampton, and C. Wonder, a lifestyle store that’s opening a second South Fork pop-up in East Hampton this summer.

    The Jack Rogers store at 38 Newtown Lane will offer the brand’s “effortless, chic, American collections for every season,” according to a release, including footwear, handbags, and clothing.

    Blue 1, next to Bobby Van’s, is Crystal and Jarret Willis’s second store on the South Fork. They opened their first, in Westhampton Beach, seven years ago. The couple work together to seek out “the newest and coolest pieces and new designers,” Ms. Willis said in an e-mail. The shop will be open year round.

    This weekend Blue 1 will host a vintage designer trunk show, with What Goes Around Comes Around featuring vintage Chanel jewelry and handbags. There will be complimentary champagne for those who stop in on Saturday from 2 to 6 p.m. and mimosas for shoppers on Sunday from 11 a.m. to 2 p.m.

    C. Wonder, which had a location in Southampton last summer, will pop up again at 5 Main Street there and also in East Hampton at 48 Main Street this season. The shops are celebrating their openings with candy, balloons, prizes and gifts for shoppers, and even a D.J. in Southampton.

    Shoppers will get a chance at a $250 C. Wonder shopping spree, and those who spend $50 or more will get a tote bag while supplies last. The shops will be open Saturday and Sunday from 10 a.m. to 7 p.m. and Monday from 10 a.m. to 6 p.m.

    The Southampton C. Wonder plans to have D.J.s and dance parties every Saturday and Sunday, and both shops will have complimentary candy and balloons every weekend.

    Balloons and candy not enough for you? Day and Night, which describes itself as “the infamous brunch party,” will have a magnum of Dom Perignon delivered by a skydiver to its summer brunch spot at Gurney’s Inn in Montauk on Sunday. “This celebratory bottle will be chilled by a 10,000-foot free fall and delivered to your table by parachute,” according to a release. The skydiver is a member of the Dual Group.

    The brunch parties, also held last summer at Gurney’s, will take place this weekend, July 4th weekend, Aug. 3, and Labor Day weekend. The promoters promise “world-renowned D.J.s,” “carefully curated” food, and music. Sunday’s party runs from 2 p.m. till sundown. Reservations are at party@day­and­nightlife.com.