Plum TV Bought at Auction

   Plum TV, the lifestyle television network that broadcasts in eight resort areas, including the East End, has been purchased by LXTV, another lifestyle broadcaster, following a bankruptcy auction held on March 1.

   LXTV’s co-founders, Joseph Varet and Morgan Hertzan, will serve as co-presidents of Plum, with offices in Los Angeles and New York City.

   In addition to this area, Plum TV is distributed on cable television in Miami, on Nantucket and Martha’s Vineyard, in Sun Valley, Idaho, and in Vail, Aspen, and Telluride, Colo. The channel has offered programs with a focus on home, travel, food, and wellness, with a healthy dose of local hosts, a tradition that will continue, according to the new owners, who also plan to expand distribution of Plum TV nationwide.

   “We are excited to be in business with Joseph and Morgan,” Plum’s founder, Tom Scott, said in a statement. “I look forward to the great future of Plum. . . .”

   Plum TV broadcasts locally on Channel 18.