On Thursday, Citarella kicked off its summer fund-raising campaign for the East End Fund for Children, which supports programs at the Bridgehampton Childcare and Recreational Center, the Children's Museum of the East End, the Eleanor Whitmore Early Childhood Center, I-Tri, Project Most, the Retreat, and the Southampton Youth Association.
Through Labor Day, shoppers at the gourmet market's East Hampton, Bridgehampton, and Southampton locations will be encouraged to donate to the fund when they make a purchase. Last summer, the market and its customers raised $126,680 for the fund.
This is the fifth year that Citarella markets have joined in this effort. "This coalition goes above and beyond to support local children and their families, providing resources such as counseling, educational programming, and more," Citarella's owner, Joe Gurrera, said in an announcement of the 2025 campaign. "This summer, we’re excited to launch another RoundUp campaign at our Hamptons markets to support these efforts. The East End has been our home for over 20 years — we look forward to continuing to help make a difference for our neighbors."