Nancy Paula Jensen-Norris, an East Hampton native who served for 28 years as a nurse at Southampton Hospital, died on June 21 in Gray, Me. She was 74 and had ovarian cancer for the last five years.

Ms. Jensen-Norris was born on April 27, 1939, in East Hampton to Edwin H. Heller and the former Dora Flannery. She grew up in East Hampton and, after graduating from East Hampton High School, attended Goucher College in Towson, Md. She later graduated from Cornell University in Ithaca, N.Y., with a bachelor’s degree in nursing, and Baylor University in Waco, Tex., where she earned a master’s degree.

Ms. Jensen-Norris loved dogs and dog shows, said her daughter, Leslie Barstow of Austin, Tex., and had owned several of the Bouvier des Flandres breed, which she entered in competitions.

She married Calvin Norris in 1990, said her daughter. He died in 1998. After relocating to Maine, she spent 17 years working as a nurse at Maine Medical Center in Portland.

In addition to her daughter, Ms. Jensen-Norris is also survived by her children Jill Jensen of Hope Mills, N.C., Jennifer Wardlow of Gainesville, Va., Robert Jensen of Amagansett, and Sean Jensen of Mechanicsburg, Pa. Six grandchildren also survive, as does her brother, Edwin Heller Jr. of Dublin, Ohio.

Ms. Jensen-Norris was cremated.

Paul Schiavoni, a member of a large Sag Harbor family and a former member of the Sag Harbor School Board, died at his home on North Haven on June 26. A painting and wallpaper contractor who retired two years ago, he had A.L.S., a neurodegenerative condition known as Lou Gehrig’s disease, for three years. He was 74.

He was born on Feb. 2, 1940, to Teresa Rozzi Schiavoni and Vincent Schiavoni, who died when he was an infant. His mother, widowed at 27, raised him and his brothers, Jim and Bob, on Howard Street in Sag Harbor Village. He was a 1957 graduate of Pierson High School in Sag Harbor and, as a member of the school board, on which he served in the 1970s and ’80s, was proud of helping its renovation become a reality. He spent four years in the Navy after high school, returning home to become active in the community. He was a Sag Harbor Fire Department volunteer for 20 years and an honorary member of the department for another 20. 

He and Linda Matles Schiavoni, who were married for 50 years last September,  knew each other from the time they were children. They moved to North Haven 47 years ago.

“His family was his whole life,” Mrs. Schiavoni said. His grandsons “were the light of his life, and he was always involved with so many of their activities,” his family said. He loved all sports, favored the New York Mets and Giants, and always liked to talk sports. He also loved to crab, clam, and golf.

In addition to his wife and grandchildren, Mr. Schiavoni is survived by two children, Robin Schiavoni of Sag Harbor and Gregg Schiavoni of North Haven. His brothers died before him.

A Mass was celebrated for Mr. Schiavoni on Tuesday at St. Andrew’s Catholic Church in Sag Harbor. Donations in his memory have been suggested to the A.L.S. Association of Greater New York, 42 Broadway #1724, New York 10004, East End Hospice, P.O. Box 1048, Westhampton Beach 11978, the Sag Harbor Fire Department, P.O. Box 209, Sag Harbor 11963, or the Sag Harbor Volunteer Ambulance Corps, P.O. Box 2725, also Sag Harbor 11963.

Sandra Steinlauf, a former Montauk columnist for The East Hampton Star, died on May 27 in Boca Raton, Fla., at the age of 73. She had been diagnosed with pancreatic cancer three and a half years ago.

After graduating from Brooklyn College in 1962, she married Bernard Steinlauf, and the couple moved to Montauk, where, for 15 years, they owned the Takamatzia Motel. Ms. Steinlauf was president of the Montauk PTA, where she implemented a screening program for amblyopia, commonly called lazy eye.

A talented musician and singer, she played piano and guitar at student assemblies at the Montauk School. As a member of the Sweet Adelines, she performed at Guild Hall and other venues.

“A beautiful and loving spirit has left this world,” her daughter, Susan Pascal, wrote in an email. “There will never be anyone on earth again like my mom, and life will never be the same without her. She touched so many lives and was beloved by everyone she met. She bravely fought her illness and remained positive and strong right up until the end. She was an inspiration to all who knew her.”

Ms. Steinlauf, a former member of the Jewish Center of the Hamptons, was born in Brooklyn on March 2, 1941, to Mark Klayman and the former Lucille Hammer. She attended the High School of Music and Art as a voice major, and graduated from Brooklyn College, where she majored in education and minored in music.

After leaving Montauk the Steinlaufs divided their time between Boca Raton, Fla., and Hemlock Farms, a community association in Lords Valley, Pa., where she was an assistant director of the Fellowship Choir and a member of the Wayne Choralaires and the Pike County Chorale. She was a board member of the Sisterhood of the Jewish Fellowship of Hemlock Farms and performed at various Sisterhood functions. She and her husband, who survives, were spending summers in Lords Valley and winters in Deerfield Beach, Fla., at the time of her death.

In addition to her husband and daughter, who lives in Agoura Hills, Calif., she is survived by two sons, Dr. Adam Steinlauf of New York City and Gil Steinlauf of Washington, D.C. She also leaves a brother, Jeffrey Klayman of Los Angeles, and six grandchildren.

A memorial service was held at the Star of David Memorial Chapel in Farmingdale, followed by burial at Mount Ararat Cemetery, Farmingdale. A second service, a musical tribute, will be held on July 20 at 3 p.m. at the Jewish Fellowship of Hemlock Farms. It will include performances by the Fellowship Choir, the Wayne Choralaires, the Pike County Chorus, and the Deanery Choir.

Eli Wallach, a consummate character actor whose career bridged the acting techniques of the 20th century, died on June 24 at home in Manhattan at the age of 98. Mr. Wallach and his wife, the actress Anne Jackson, had a house in East Hampton for many years.

Some of Mr. Wallach’s earliest performances were as a college student in Austin, Tex. After graduating, he returned to New York, determined to become a professional actor, and made the life-changing choice of attending the Neighborhood Playhouse. It had a rigorous two-year program, with acting taught by Sanford Meisner and movement by Martha Graham. Meisner was one of the founding members of the Group Theater, a gathering of actors, directors, and writers that dominated creative theatrical thought in America for most of the century. Drafted by the Army in late 1940, he served five years in the medical corps, rising to the rank of captain. Returning to New York after the war, he made his Broadway debut in “Skydrift” by Harry Kleiner at the Belasco Theater. The play was a flop, and closed after a week.

He also became an early member of the Actor’s Studio, a pantheon of theatrical talent, a logical successor to the Group Theater movement. In 1946, Mr. Wallach appeared in a two-character play, “This Building Is Condemned,” by the then up-and-coming Tennessee Williams. The leading lady was Anne Jackson, and they were married on March 5, 1948. It was the beginning of two unions that lasted the rest of his life. He and Ms. Jackson worked together whenever they could and he continued to work with Williams over the years.

They became known for collaborations on off-beat classics like Eugene Ionesco’s “Rhinoceros” (1961) and “The Typists” and “The Tiger” by Murray Schisgal (1963).

His first big hit on Broadway was in Williams’s “The Rose Taatoo,” opposite Maureen Stapleton. Both leads won Tony Awards. He followed that with Williams’s “Camino Real” in 1953. Williams also provided the script for Mr. Wallach’s first film, the critically acclaimed “Baby Doll,” in 1956.

One of his most famous film roles was in the first film for which Arthur Miller wrote a screenplay: “The Misfits,” directed by John Huston in 1961. Besides Mr. Wallach the cast included the fellow character actor Thelma Ritter, along with Marilyn Monroe, Clark Gable, and Montgomery Clift. One of his most memorable roles was in “The Good, the Bad, and the Ugly,” an Italian spaghetti western directed by Sergio Leone, with Clint Eastwood and Lee Van Cleef, in 1966. In it, he was able to put his Texas experience with horses to good use, playing the desperate Tuco Ramirez.

Patricia Watt, a producer and friend, described Anne Jackson and Eli Wallach as a true theater couple, constantly rehearsing, particularly focusing on Williams. “Even when you would visit them, they were always working,” she said. “I think for Eli, he felt his great accomplishment was his interpretation of Tennessee Williams,” she said.

He was born in Brooklyn on Dec. 7, 1915, to Abraham Wallach and the former Bertha Schorr, who were Jewish immigrants from Poland. “Even in my earliest memories, my wish was always the same: I wanted to be an actor,” he wrote in his autobiography, published in 2005. He grew up on Union Street, where his father owned a candy store, and he played stickball and ringalevio on the streets with members of a boyhood gang, the Union Street Toughs. On Saturdays, the group would go to the Rialto Theater. He described acting out scenes he had seen after he got home. As a student at Erasmus High School, he joined the Flatbush Boys Club, which had a dramatics club. It was his first chance to act on stage in front of an audience. “Now I knew I was an actor.”

When he graduated from high school in 1932, the heart of the Depression, his cash-strapped family couldn’t afford college tuition for him or his sister, Sylvia. But his brother, Sam, told the family that Texas University was looking for out-of-state students and charging only $30 tuition. Off the two went to Austin. Though his sister returned to Brooklyn after one year to attend Brooklyn College, Mr. Wallach stayed on, taking various jobs. He exercised polo ponies, where he learned to ride horseback. He also took a job at the State Theater in downtown Austin, where he was able to watch touring Broadway companies.

The couple have been summering in East Hampton since 1955, and became a central part of the East End theater community, co-chairs of the sponsors committee of the Yale Repertory Company at Guild Hall in the 1970s. Later, they became strong supporters of the Bay Street Theater, with the organization naming its second theater space after them.

He also was active athletically in East Hampton, playing tennis and participating in the Artists and Writers annual softball game.

Mr. Wallach is survived by two daughters, Katherine Wallach and Roberta Wallach, both of New York City, a son, Peter Wallach, a sister, Shirley Auerbach, and three grandchildren.

Ms. Watt and the playwright Joe Pintauro both spoke about the couple on Monday, saying they never turned down a request to do a reading or a play. Mr. Pintauro said, “They were able to capture the comedy, and then the pathos.” He spoke of his effortless ability to capture a character. “He had a native gift. It was like a breath of truth.”    

Ronald J. Humphreys, a retired East Hampton Village Police officer who was president of its Police Benevolent Association for years, died of renal failure on June 28 at Southampton Hospital. He was 71. Known as “Big Ron,” he was “always on top of the world,” his family said.

Mr. Humphreys moved with his family to East Hampton in 1967, when he joined the Police Department. After retiring in 1985, he worked as a bartender for a short time at Rowdy Hall, Mc­Kendry’s, and Wolfie’s, and then became an East Hampton Town ordinance enforcement officer. He had also been a member of the East Hampton Fire Department.

A devoted sports fan who backed the Yankees and Giants regardless of their records, Mr. Humpreys was a Lions Club Little League coach from 1976 to 1980, which, his family said, was one of his greatest joys.

Mr. Humphreys was born in Flushing, Queens, on Dec. 15, 1942, a son of Ronald C. Humphreys and the former Agnes Huggard. He attended St. Hughes Parochial School in Huntington Station and Walt Whitman High School in South Huntington, and served in the United States Army’s 18th Airborne Special Forces from 1961 to ’64 during the Vietnam War, stationed in Laos.

He and the former Mary Catherine Leonard, who survives, were married in May of 1966. Their three children, Susan M. Brierley and Amy L. Turza of East Hampton and Ronald J. Humphreys Jr. of Mastic Beach, survive, as do five grandchildren and a brother and sister, William Humphreys of Burlington, Vt., and  Gail O’Connor of Selden.

Mr. Humphreys adored his grandchildren and being involved in their lives, his family said. He also touched many other lives, with some of his generosity lasting after his death. As an organ donor, he helped one recipient regain sight and another to walk again.

A wake was held at the Yardley and Pino Funeral Home in East Hampton on June 29. A Mass of Christian burial took place at Most Holy Trinity Catholic Church in East Hampton the next day, Msgr. Donald Hanson presiding. Burial followed in Most Holy Trinity Cemetery.

Memorial donations have been suggested to the East Hampton Village P.B.A., P.O. Box 1242, or the East Hampton Village Ambulance Association, 1 Cedar Street, both East Hampton 11937. Another charity to which donations would be appreciated is the Angelman Syndrome Foundation, 4255 Westbrook Drive, Suite 219, Aurora, Ill. 60504.

Howard T. Rosen, a New Jersey attorney who often took the month of August off to spend with his family on Sandpiper Lane in Amagansett, died at the age of 86 on May 23 in Naples, Fla. He had been in constant, low-level pain since knee replacement surgery eight years ago, his son Jim Rosen said.

Mr. Rosen was born on March 8, 1928, in Newark to Jacob and Fae Rosen, and was the first member of his family to go to college. He was a graduate of Irvington (N.J.) High School, where he grew up, and Syracuse University, and he served in the Air Force in the early 1950s. His father, who wanted him to join him in business, told his son he would pay for law school if he got into Harvard. He did, becoming a clerk for New Jersey Supreme Court Justice Nathan Jacobs after graduation. He founded the New Jersey firm Rosen, Gelman, and Weiss, which specialized in utilities regulation, and had been a chairman of the public utilities section of the New Jersey Bar Association.

Active in charitable causes and in political life, Mr. Rosen was appointed a member of the United States delegation to the United Nations by President Jimmy Carter and also served as chairman of the Committee for a Responsible Legislature for New Jersey. He was a life member of the Uniform Laws Commission. According to Jim Rosen, his father crossed religious and ethnic lines to help people in every way he could. With his wife of 62 years, Selma, he touched the lives of three generations of their family by inviting them all on a cruise to help celebrate their 50th wedding anniversary.

The couple were introduced to Amagansett by friends in 1960 and bought property and built on Sandpiper Lane in 1967. His three children, among others, spoke at his memorial service on May 30 at Temple Sharey Tefilo-Israel in South Orange. N.J. They described his love of classical jazz, his penchant for air trumpet, and his ability to win at competitive games. He turned Monopoly into a game with “Wall Street-esque” dealings, one of his grandchildren said, and showed remarkable savvy about real-life real estate, too, his family said. He read voraciously and had hundreds of books on his Kindle at the time of his death.

In addition to his wife, who lives in Naples, and Jim Rosen, who lives in Newton, Mass., he is survived by his children, Amy Rosen of Montclair, N.J., Jon Rosen of Amagansett, and Mark Rosen of Tallahassee, Fla. Four grandchildren also survive.

Memorial contributions were suggested for Jewish Family Services of Metrowest, 475 Franklin Street, Framingham, Mass. 01702, or the Community Food Bank of New Jersey, 31 Evans Terminal Road, Hillside, N.J. 07205.

Kenneth B. Frankl, an Amagansett resident who in the course of his legal career was a corporate attorney, a New York City assistant district attorney, and a private practitioner, died at home on June 16. He was 90, and had Parkinson’s disease for many years, and had a stroke in 2005.

Mr. Frankl was passionate about music and played the piano for hours daily, almost until the end of his life, his family said. He loved Shakespeare, bridge, football, and politics, along with his family and the Amagansett community.

As a member of the Amagansett Citizens Advisory Committee, he “struggled valiantly, though vainly,” according to the family, to persuade East Hampton Town to clear contaminants from the old town dump rather than put a cap over it. In recent years, he avidly followed and supported the work of his wife, Jeanne Frankl, who chairs the East Hampton Town Democratic Committee, and her colleagues.

Mr. Frankl married the former Jeanne Silver in 1973. Two things they were delighted to have in common, the family said, were living in Greenwich Village and vacationing in Amagansett. They settled in the Village, honeymooned in Amagansett, and almost immediately bought a house in that hamlet, to which they moved full time in 1996. A prior marriage, to Constance Kugelman of New York, ended in divorce.

Mr. Frankl was born in Brooklyn on May 23, 1924, the son of Hugo Frankl and the former Sydney Miller. He grew up there and in Long Beach, later living in Manhattan on Christopher Street.

After graduating from Long Beach High School, he attended Harvard College. His education there was interrupted by service in the Army. Among other places, he was stationed in the Pacific, where, the family said, he liked to point out that he was “in the Army, attached to the Marines, on a Navy ship.” 

He graduated cum laude from Harvard in 1947, and from Harvard Law School in 1951.

Mr. Frankl retired as vice president and general counsel of RKO General in 1984. He had also been general counsel at the Hazel Bishop Corporation, a lawyer at CBS, and in private practice. His fondest memories, the family said, were of his tenure as an assistant D.A. in the office of District Attorney Thomas Hogan — one of “Hogan’s Boys” — and as staff to the New York City Bar Association’s Special Committee on Public Defender Systems, where he prepared its 1959 publication “Equal Justice for the Accused.”

In Amagansett, beginning in the ’90s, Mr. Frankl was a frequent winner in duplicate bridge games. In the ’70s, working with the Cornell Cooperative Extension, he put in a quarter-acre pond on his property. He created and cared for a large vegetable garden, and later joined the Peconic Land Trust’s community farm.

Besides his wife, he is survived by a son, Keith Frankl of Denver, and a daughter, Kathryn Balcuns of New York City. Two grandchildren also survive.

There will be a service at the Jewish Center of the Hamptons in East Hampton on Sunday at 3 p.m. Cantor Debra Stein will officiate. The family will receive visitors at the Frankls’ house after the service, and again on Monday from 4 to 7 p.m.

Burial will be private, at Green River Cemetery in Springs. Memorial donations have been suggested to East End Hospice, P.O. Box 1048, Westhampton Beach 11978, or to the Jewish Center, 44 Woods Lane, East Hampton 11937.

Richard Cummings, a prolific writer and scholar, died of prostate cancer on June 18 in Southampton. He was 76.

As a young man, Mr. Cummings was an associate at a Manhattan law firm, Whitman Breed Abbott & Morgan, and at the United States Agency for International Development in Washington, D.C. He later taught at law schools in the West Indies and Ethiopia.

He was born on March 23, 1938, in Brooklyn, to Albert and Bertha Cohen, and attended Midwood High School there before graduating from Princeton. He held a J.D. from Columbia Law School and a doctorate from Cambridge University in England. After college, he assumed the surname of Cummings.

On Aug. 3, 1965, he married the former Mary Johnson, who is the research center manager of the Southampton Historical Museum. After leaving Ethiopia in 1969, the couple settled in Bridgehampton. For the past decade, they have lived in Sag Harbor.

Mr. Cummings taught political science at Southampton College for a time but soon turned his full attention to writing books. In 1985, he wrote “The Pied Piper: Allard K. Lowenstein and the Liberal Dream.” He also published three novels: “The Prince Must Die,” “The Immortalist,” and “Prayers of an Igbo Rabbi,” and authored two plays: “Soccer Moms From Hell” and “Play On Words, or, The War Will Be Over Soon.” For seven years, he wrote a column called “Politics in Perspective” for this newspaper.

Active in local politics, Mr. Cummings was an early advocate for environmental preservation, one of those who spearheaded what is now known as the Group for the East End. He played a similar role in helping to establish Suffolk County’s farmland preservation program.

In 1971, after running a strongly anti-Vietnam War campaign, he lost a close race for a seat on the County Legislature to an entrenched incumbent. The following year he was a delegate to the Democratic National Convention, and in 1980 ran unsuccessfully for Congress. His family wrote that he was often called a boat-rocker for his repeated challenges to the status quo, and that he never denied it.

Mr. Cummings was much in demand as a tennis player and made several close friends on the court. During summers, he could often be found at the beach with a good book. He was fluent in French, a student of Mandarin Chinese and Hebrew, and an accomplished blues and folk guitarist.

In addition to his wife, he leaves their two sons, Benjamin and Orson Cummings, both of Southampton. A brother, James Cohen of Manhattan, survives as well.

The family has suggested memorial contributions for East End Hospice, 481 Riverhead Road, Westhampton Beach 11978.

Robert E. Costello, a pioneering producer of classic ’50s television shows who later won a Peabody Award for the PBS series “The Adams Chronicles” and two Emmys for ABC’s daytime serial “Ryan’s Hope,” died of a heart attack on May 30 at his summer house in Amagansett’s Beach Hampton neighborhood. He was 93 and had been diagnosed many years before with chronic obstructive pulmonary disease.

In the ’60s and ’70s Mr. Costello introduced viewers to “The Patty Duke Show” and “Dark Shadows,” a vehicle for TV’s first vampires. He was most proud, however, of his work on “The Armstrong Circle Theatre,” a series of true-life “docudramas” that ran from 1950 to 1963 and gave such movie stars as James Dean, Grace Kelly, and Jack Lemmon their first taste of the small screen.

One legendary episode, “The Contender,” starred Paul Newman as a professional boxer who fears he will be brain-damaged if he keeps fighting; another, “The Engineer of Death: The Eichmann Story” (with Carroll O’Connor, a k a Archie Bunker, as Eichmann), included actual footage of Auschwitz and was rebroadcast the day after Eichmann’s trial in Israel.

Mr. Costello took a roundabout path to television. Born in Chicago on April 26, 1921, to Robert E. Costello Sr. and the former Bernice McClure, he was an only child. His father sold advertising space in farm magazines, and often took the boy with him on cross-country business trips. The family settled when he was 5 in Jackson Heights, Queens, where he attended high school.

He entered Dartmouth College in 1939 but left to join the O.S.S., the Office of Strategic Services, soon after America went to war. He was a code-cracker and ciphers man, stationed in Europe and North Africa, where he met his first wife, the former Mary Eddy, now Mary Eddy Furman. They were married in Algiers.

Many other members of his Dartmouth class of ’43 enlisted in the military before they could graduate. Along with those classmates, Mr. Costello finally received his college diploma 50 years late, marching proudly with the class of 1993.

He returned home after the war to attend the Yale School of Drama, graduating with an M.F.A., after which the Stevens Institute of Technology hired him for his first job, in its theater research unit. Mr. Costello had been something of an artist as a child — his parents once gave a railroad porter $10 to keep him busy, according to family lore, and the porter taught him to draw — and while at Stevens he illustrated a book called “Theaters and Auditoriums.”

Then came an odd but entertaining interlude: The book caught the attention of a wealthy Dutch businessman who owned a team of performing Lipizzaners. He hired Mr. Costello as the lighting and theater designer of the horses’ act, and later sent him through Switzerland supervising the animals in a one-ring circus.

Mr. Costello married his second wife, Barbara Bolton, the actress Barbara Dello Joio, in 1950. Five years later they bought the Amagansett house, said to have been the first one built on Marine Boulevard. They were divorced in the 1960s.

His TV productions in those years included “Mister Peepers,” “Kukla, Fran and Ollie,” “Another World,” and many more. The demands on his time allowed him little time for hobbies, but he managed to amass a vast collection of whaling harpoons and scrimshaw, including one Civil War-era carving bearing the words “Death to the Confederacy” and the carved heads of several Southern generals.

After retiring in the ’80s, Mr. Costello became a tenured professor at New York University’s Maurice Kanbar Institute of Film and Television. With his third wife, the former Sybil Weinberger, a TV music producer and Emmy-winner in her own right, he also lived in Manhattan. They were married for 37 years.

He leaves three daughters and a son. Martha Keating of Church Creek, Md., and Julia Costello of Mokelumne Hill, Calif., are the children of his first wife; Kathleen Bar-Tur of New York City and Ned Bolton Costello of Old Lyme, Conn., are the children of his second. Both former wives survive, and “all spouses are friendly with each other,” said the family.

Mr. Costello is survived also by seven grandchildren and five great-grandchildren. He was cremated, and his ashes will be buried at Green River Cemetery in Springs on July 23 following a private family service there.

Julian Norman Koenig, a renowned advertising copywriter who nevertheless described himself as just “a writer of short sentences,” died at New York-Presbyterian Hospital in Manhattan on June 12. He was 93 and had suffered what was believed to be a stroke about a week before.

Mr. Koenig, remembered among friends for his drollery as well as his resemblance to Groucho Marx, lived for many years in Bridgehampton, commuting to the city to work at Doyle Dane Bernbach, later B.B.D.O., then at Papert Koenig and Lois, a firm of which he was president, and eventually at his own company, Julian Koenig Inc. He was a legend among ad men for the “Think Small” and “Lemon” campaigns that introduced the Volkswagen Beetle to this country; for having chosen Earth Day as the title of what was to become an annual celebration of the environment, and for the Timex slogan “It takes a licking and keeps on ticking,” which became a pop-culture catchphrase. In addition to his efforts on behalf of environmental causes, over the years he worked for gun control, on Robert F. Kennedy’s presidential campaign, and against nuclear proliferation.

He first came to the South Fork in 1967 at the urging of his then-wife, the former Maria Eckhart. They subsequently settled year-round on Ocean Road in Bridgehampton, where they raised two daughters, Antonia and Sarah. He later bought a house in Sag Harbor. Although his work was in the big time, his talent as a copywriter followed him here to what was then a relatively small-time community. A fan of the Old Stove Pub in Wainscott, he came up with a slogan that appeared on a sign outside the restaurant for decades: “When you’re fed up with the chic, come to the Greek.” He even wrote a line for an East Hampton Star subscription campaign: “Don’t Waste a Weekend Without It.”

He was a member of the board of trustees of the Hampton Day School in Bridgehampton while his daughters were students there.

Sarah Koenig, his youngest daughter, said her father was addicted to horse racing from the time he was a young man. He gave up advertising for a time in the late 1950s and early ’60s, she said, because he had become successful as a handicapper. She recalled that he would take her and her sister, Antonia, to places like McDonald’s in Southampton, which would ordinarily have been out of the question had it not been close to an Off Track Betting site. Asked if he made a killing at the track, she said, he would dryly reply, “I break even.”

He was born on April 22, 1921, in Manhattan to Morris and Minna Harlib Koenig, moving with them from the Lower to the Upper East Side. He graduated from the Horace Mann School and from Dartmouth College before joining the Army in World War II. His daughter said he had hoped to see combat but was relegated to a stateside teaching job because of poor eyesight and bad feet.

In a 2005 interview on “This American Life,” a public-radio program of which Sarah Koenig is a producer, it was noted Mr. Koenig had been name-checked in an episode of the cable television show Mad Men. Also on “This American Life,” Mr. Koenig cited campaigns that he claimed his former partner George Lois had “burgled.” (He mentioned commercials for Xerox that featured a chimpanzee operating a copy machine, and for Dutch Masters cigars starring Ernie Kovacs.) He didn’t think, he said, that “anybody can go proudly into the next world” based on a career of puffery and deception. However, his death has drawn an unusual number of admiring remembrances, nationwide, for a person whose lifelong career was in a field that is, usually, strictly behind the scenes.

In addition to Sarah Koenig, a former East Hampton Star reporter who lives in State College, Pa., and Antonia Koenig, a recent law school graduate who lives in Seattle, Wash., Mr. Koenig is survived by two children from his first marriage, John Koenig of Millstone, N.J., and Pim Koenig of Corrales, N.M. He also is survived by his second wife, Maria Matthiessen of Sagaponack, who remained a close friend although they had divorced.