Julian Norman Koenig, a renowned advertising copywriter who nevertheless described himself as just “a writer of short sentences,” died at New York-Presbyterian Hospital in Manhattan on June 12. He was 93 and had suffered what was believed to be a stroke about a week before.

Mr. Koenig, remembered among friends for his drollery as well as his resemblance to Groucho Marx, lived for many years in Bridgehampton, commuting to the city to work at Doyle Dane Bernbach, later B.B.D.O., then at Papert Koenig and Lois, a firm of which he was president, and eventually at his own company, Julian Koenig Inc. He was a legend among ad men for the “Think Small” and “Lemon” campaigns that introduced the Volkswagen Beetle to this country; for having chosen Earth Day as the title of what was to become an annual celebration of the environment, and for the Timex slogan “It takes a licking and keeps on ticking,” which became a pop-culture catchphrase. In addition to his efforts on behalf of environmental causes, over the years he worked for gun control, on Robert F. Kennedy’s presidential campaign, and against nuclear proliferation.

He first came to the South Fork in 1967 at the urging of his then-wife, the former Maria Eckhart. They subsequently settled year-round on Ocean Road in Bridgehampton, where they raised two daughters, Antonia and Sarah. He later bought a house in Sag Harbor. Although his work was in the big time, his talent as a copywriter followed him here to what was then a relatively small-time community. A fan of the Old Stove Pub in Wainscott, he came up with a slogan that appeared on a sign outside the restaurant for decades: “When you’re fed up with the chic, come to the Greek.” He even wrote a line for an East Hampton Star subscription campaign: “Don’t Waste a Weekend Without It.”

He was a member of the board of trustees of the Hampton Day School in Bridgehampton while his daughters were students there.

Sarah Koenig, his youngest daughter, said her father was addicted to horse racing from the time he was a young man. He gave up advertising for a time in the late 1950s and early ’60s, she said, because he had become successful as a handicapper. She recalled that he would take her and her sister, Antonia, to places like McDonald’s in Southampton, which would ordinarily have been out of the question had it not been close to an Off Track Betting site. Asked if he made a killing at the track, she said, he would dryly reply, “I break even.”

He was born on April 22, 1921, in Manhattan to Morris and Minna Harlib Koenig, moving with them from the Lower to the Upper East Side. He graduated from the Horace Mann School and from Dartmouth College before joining the Army in World War II. His daughter said he had hoped to see combat but was relegated to a stateside teaching job because of poor eyesight and bad feet.

In a 2005 interview on “This American Life,” a public-radio program of which Sarah Koenig is a producer, it was noted Mr. Koenig had been name-checked in an episode of the cable television show Mad Men. Also on “This American Life,” Mr. Koenig cited campaigns that he claimed his former partner George Lois had “burgled.” (He mentioned commercials for Xerox that featured a chimpanzee operating a copy machine, and for Dutch Masters cigars starring Ernie Kovacs.) He didn’t think, he said, that “anybody can go proudly into the next world” based on a career of puffery and deception. However, his death has drawn an unusual number of admiring remembrances, nationwide, for a person whose lifelong career was in a field that is, usually, strictly behind the scenes.

In addition to Sarah Koenig, a former East Hampton Star reporter who lives in State College, Pa., and Antonia Koenig, a recent law school graduate who lives in Seattle, Wash., Mr. Koenig is survived by two children from his first marriage, John Koenig of Millstone, N.J., and Pim Koenig of Corrales, N.M. He also is survived by his second wife, Maria Matthiessen of Sagaponack, who remained a close friend although they had divorced.

Franco Stephen Denaro, a chef, caterer, and food stylist who lived on Joshua Edwards Court in East Hampton, died on May 28 at Southampton Hospital. Mr. Denaro, who was 61, had a heart attack at the Ross School, where he worked as a chef.

He was a talented gardener and fisherman, said his son, Stephen Denaro of East Hampton. “He was a good guy, an honorable guy,” he said.

Franco Denaro was born on Sept. 3, 1952, in Flushing, Queens, to Natale Denaro and the former Susan Vitale, both of whom died before him. He grew up in the Jackson Heights neighborhood of Queens and graduated from high school in that borough.

He did not attend college, his son said, instead becoming a protégé of chefs in New York City. He moved to the South Fork in his 20s, his son said, and the list of restaurants and catering companies he worked for is “a half-mile long.”

Mr. Denaro married the former Angela Gardella on Oct. 19, 1991. She died in 2002.

Along with his son, a daughter, Francesca Denaro of East Hampton, survives him. A sister, Susan Meyer of Fishkill, N.Y., also survives, as do several nieces and nephews.

The Ross School held a gathering in memory of Mr. Denaro, who was cremated, on May 29. A service was held on May 30 at the Yardley and Pino Funeral Home in East Hampton, and the next day a funeral Mass was offered at Most Holy Trinity Catholic Church, where he was a member.

The family has suggested memorial donations to organizations that help children.

Mary Ellen Wilcox, who worked as a teacher and guidance counselor for 32 years upstate, died at home on Round Pond Lane in Sag Harbor on Monday after what was described as a long illness. She was 66.

Soon after moving to Sag Harbor 20 years ago, Ms. Wilcox became a volunteer at the Sag Harbor Community Food Pantry, which enriched her life. According to Ann Wallingford, her life partner of 33 years, she would say, “I come home with so much more than I gave.”

“Nature centers me,” Ms. Wilcox often said, and she found comfort and peace through gardening. She also enjoyed kayaking, biking, and watching women’s sports.

“She loved life,” said Ms. Wallingford. “She was a wonderful chef and loved to entertain her friends and family.”

Ms. Wilcox was born on Aug. 7, 1947, in Ferrisburgh, Vt., to Seeley Wilcox and the former Dorothy Cyr. She attended Johnson State College in Johnson, Vt., where she was known for her athletic ability, and earned a master’s degree from Manhattan College in the Bronx.

She moved to Ossining, N.Y., in 1969, and taught sixth grade in the Lakeland Central School District for 10 years, after which she served as guidance counselor in the district’s middle school until her retirement in 2001.

In addition to Ms. Wallingford, she is survived by two brothers, Gary Wilcox of Liberty, N.Y., and Marvin Wilcox of Keene, N.H., two nieces, and three grandnephews.

Ms. Wallingford’s family in Maysville, Ky., was also important to her: Ms. Wallingford’s brother, Leroy Wallingford, his wife, Barbara, a nephew and his daughters, and a niece and her sons.

Ms. Wilcox also leaves her beloved King Charles spaniel, Tucker.

A service will be held at the Old Whalers Church in Sag Harbor on Tuesday at 2 p.m. The Rev. Mark Phillips will officiate. Memorial donations have been suggested for the Sag Harbor Community Food Pantry, P.O. Box 1241, Sag Harbor 11963, or East End Hospice, P.O. Box 1048, Westhampton Beach 11978.

Steven Harry Scheuer, who pioneered the previewing of television programs in newspaper columns and books and helped create the academic field of ­tele­vision history, died on June 1 in New York City of congestive heart failure. He was 88.

 Mr. Scheuer was one of the first to see a need for previews of upcoming programs. As an associate director on CBS broadcasts like “Theater One” and “The Fred Waring Show,” he observed that people were often disappointed to have missed programs because they did not know about them. In the early 1950s he founded “TV Key,” a daily column of advance listings and recommendations, which was distributed by the King Features Syndicate. At its peak, the column appeared in 300 newspapers.

Mr. Scheuer had a second home in East Hampton for decades. He became an enthusiastic supporter and occasional on-air host for LTV, the East Hampton Town public access channel. “His interviews with local people are some of the most valuable we have,” said Genie Chipps Henderson, LTV’s archivist. “He drew out people in the arts, like the sculptor Ibram Lassaw, and in media, like Elmer Lauer, the head of ABC News, and Marvin Kitman, the TV critic for Newsday. He really understood the idea of public access TV as a resource for people in the communities where they live.”

In 1958, Mr. Scheuer compiled the book “Movies on TV,” which he updated in 17 editions over three decades. His other books were “The Movie Book” (1974), “Who’s Who in Television and Cable” (1983), “Box Office Champions: The Biggest Movie Blockbusters of All Time” (1984), “The Complete Guide to Videocassette Movies” (1987), and, with Alida Brill, his wife, “The Pocket Guide to Collecting Movies on DVD” (2003).

From 1969 to 1995, Mr. Scheuer hosted and co-produced the television program “All About TV,” which aired on WNYC-TV in New York City. He invited leading TV journalists to the program to discuss everything from news to sports, cable to broadcast, performers to performances.

In 2002, he co-produced a 13-part historical series, “Television in America: An Autobiography,” which concentrated on public affairs and included interviews with Walter Cronkite, Mike Wallace, Andy Rooney, Ted Koppel, Ken Burns, Gore Vidal, and Joan Ganz Cooney, among many others. “He was a wise scribe for the industry,” said Alvin Perlmutter, the producer of more than 100 PBS specials who now directs the Independent Production Fund.

Mr. Scheuer was also a philanthropist. He took part in efforts to preserve the city of Venice, playing a significant role in restoring the Scuola Grande Tedesca synagogue in the ghetto there and an ancient Hebrew cemetery on the Lido. He also helped preserve the memory of Jewish children deported from France between 1942 and 1944. A Scheuer family foundation was the principal contributor to the 1996 publication in English of “French Children of the Holocaust: A Memorial” by Serge Klarsfeld, a book of more than 2,500 photos of the young deportees, nearly all of whom were murdered at Auschwitz.

Steven Harry Scheuer was born on Jan. 9, 1926, in Manhattan to Simon H. and Helen Rose Scheuer. He graduated from the Fieldston School and Yale, where he was a varsity swimmer. As a member of the staff of The Yale Daily News, he wrote what apparently was the first review of Tennessee Williams’s “A Streetcar Named Desire” when the play was on a pre-Broadway tryout in New Haven.

Although he was pleased to be known as a TV maven, and used that description in his email address, he also helped teach friends’ children to swim or play squash and racquetball. He was adept too at starting lively dinner conversations, on topics ranging from cabaret entertainers (he was a fan) to books and politics.

A memorial service is to be held in the fall. Mr. Scheuer is survived by his wife, Ms. Brill; his former wife, Nikki Scheuer, and by two children and two stepchildren, Evan Scheuer of Southampton, Abigail Scheuer of Manhattan, Marc Lubin of Washington, D.C., and Eve Lubin of Ocala, Fla. He leaves three grandchildren and a sister, Amy Cohen of Larchmont, N.Y.

The family has suggested memorial donations to Yale University, Office of Development, Contribution Processing, P.O. Box 2038, New Haven, Conn. 06521. During his lifetime Mr. Scheuer donated some 5,000 television scripts, dating from about 1953 to 1963, to Yale.

C.C.

    A memorial service for Annamae Bennett, who died in November at the age of 78, will be held at the American Legion Hall in Amagansett on June 28 from noon to 3 p.m. Ms. Bennett lived on Neck Path in Springs.

    Kenneth Richard Frankl, who served as the vice president and general counsel of RKO General until 1984, died at home in Amagansett on Monday. He was 90. His memorial will be held at the Jewish Center of the Hamptons in East Hampton Village at 3 p.m. on June 29.    An obituary for him will appear in a future edition of The East Hampton Star.

Kyu Bong Cho, who moved from Korea to Springs at age 18 and attended East Hampton High School, died of a stroke on May 12 in Alexandria, Va. He was 61.

Mr. Cho came to the United States to live with his sister, Myong A. Cho Miller, and her husband, Mickey Miller, a bayman. One of his first jobs was helping Mr. Miller lift his fish traps early in the morning.

After graduating from high school, where he acclimated to a new culture and language, he earned a bachelor’s degree from American University in Washington, D.C., and a master’s from Washington University in St. Louis.

In July 1974 he married Chung Mee  Suh, whom he brought over from Korea. Not long after, they moved to Alexandria, where he pursued a lifelong career as an accountant, working mostly out of a home office. They had two children.

“He had a charming and charismatic personality that attracted people to him, and had a special affection for us kids, which made us love him to death,” said his niece Ronnie Miller Manning of Springs.

Mr. Cho was born in Pyeongtaek, South Korea, on Nov. 22, 1952, to Suk Cho and Lee Butler. His sister and her daughter moved from Korea to Springs in 1968. Mr. Cho joined them two years later.

His mother had also been married to an American soldier, with whom she had one son, Charles Bateman, who moved to Springs soon after Mr. Cho and was raised by the Millers until he was 16.

Mr. Cho’s wife and children, Martin Cho of Vienna, Va., and Connie Yoon of Rockville, Md., survive him, as does his brother, who lives in East Hampton, two nieces in addition to Ms. Miller Manning, and three grandchildren. His sister died before him.

Mr. Cho was a member of Great Love Church in Annandale, Va. A funeral service was held at Fairfax Memorial Funeral Home in Fairfax, Va., the Rev. Joshua Park of Great Love Church officiating. His funeral at Fairfax Memorial Park was attended by many people, his niece said, including the entire fellowship of his church.

Frederick C. Filasky, the onetime owner of an East Hampton bed and breakfast called the Plover’s Nest, died at Southampton Hospital on May 29 of congestive heart failure. He was 75, and had been ill for some time.

With his wife, the former Adele Stoessel, Mr. Filasky had recently been renovating a house in Springs. The couple were skilled in interior design and the renovation process, and since 1992 had bought and sold houses in various places from the Hamptons to Vermont. They owned and operated a rental property on the Caribbean island of St. Barth’s for 11 years, and had spent the last few years living in a log cabin in southern Vermont, overlooking the Green Mountain range.

They established the Plover’s Nest in 1996 and ran it for four years.

Mr. Filasky was born in Hempstead on Aug. 6, 1938, a son of John H. Filasky and the former Rose Vollkommer. He spent his childhood on the family farm in Upper Brookville, sharing with six siblings the responsibilities of harvesting potatoes, cabbages, and other crops.

After graduating from Oyster Bay High School he took over the management of the farm and transformed it into a Long Island and metropolitan area tourist attraction, offering pumpkin picking and hayrides in the fall, Christmas-tree cutting, and a selection of summertime sweet corn.

He loved to be outdoors, his family said. On camping trips in the wilderness, they said, he would hunt during the day and tell stories and jokes around the campfire by night. With his wife, he enjoyed boating and tanning on the beach, as well as fast cars, snowmobiling, motorcycles, and skiing.

A savvy negotiator, Mr. Filasky also loved to seek out and buy interesting antiques, including old guns and knives, military pieces, furniture, and other home décor. In 1987, when his farming days were over, he started a soil-excavating business with his two elder sons, Fred Filasky Jr. of Jericho and Brian Filasky of Huntington Station.

In addition to his wife and sons, he was survived by three other children. They are Karen Filasky of Rocky Point, Holly Rule of Plainsboro, N.J., and Shane Filasky of Amagansett.

Also surviving are three sisters, Delores Somelofski of Andes, N.Y., Barbara Wyatt of Sandy Spring, Md., and June Burket of Rochester, and a brother, Ray Filasky of Delaware and Maryland. He leaves three grandchildren.

Mr. Filasky “was a true businessman, entrepreneur, and charmer, with many talents and a quick wit that captivated everyone around him,” his family said. “Each and every dream” he envisioned with his wife, “always and without fail became a reality,” she said.

A wake was held at the Yardley and Pino Funeral Home in East Hampton on June 2, with a service presided over by the Rev. Tony Larson of the Springs Presbyterian Church. A get-together followed at Nichol’s restaurant in East Hampton.

Mr. Filasky was cremated. The family plans a memorial celebration at a future date.

Memorial contributions have been suggested to the American Heart Association, P.O. Box 417005, Boston 02241, or to the American Diabetes Association, P.O. Box 11454, Alexandria, Va. 22312.

Robert L. Carter,  a proud veteran who marched in Sag Harbor’s parades whenever he could, died on Memorial Day at the Long Island State Veterans Home in Stony Brook, where he had lived for nearly a year. He was 82 and had Alzheimer’s disease.

 Mr. Carter and his wife, the former Joanne Williams, retired to Sag Harbor, where Mrs. Carter had vacationed from the time she was 13, after having spent many summers there. The couple attended Christ Episcopal Church, where Mr. Carter sang in the choir and was a warden of the vestry for several years. He was a member of the Chelberg Battle Post of the American Legion in Sag Harbor, having served as an Army corporal in the Korean War.

Mr. Carter was born on Oct. 2, 1932, in McKeesport, Pa., where he was raised. He attended Lincoln University in Oxford, Pa., on the G.I. Bill after the war, and met the Brooklyn native who was to become his wife at a November football game. “We had a romance by mail,” Mrs. Carter said. They were married on Sept. 17, 1960, and settled in Brooklyn, where they raised their family. He worked for his wife’s father as a tax accountant for a time and then as a pollster. When their first child came along, however, he decided he needed a more stable profession and took an exam that qualified him for employment with the City of New York’s Human Resources Administration. He was a social worker and later an administrator with the agency for 25 years. “He loved to help people,” his wife said, adding, “He was a wonderful husband and a wonderful father.”

In addition to his wife of nearly 54 years, Mr. Carter is survived by two daughters, Tiffany Carter of Providence, R.I., and Janine Carter Chevalier of Brooklyn, and a son, Anthony Prendatt-Carter of Edgewater, N.J. A brother, Kenneth A. Carter  of Buffalo, N.Y., also survives, as do a granddaughter and great-granddaughter, who was just born on Palm Sunday.

A memorial service to celebrate his life will be held at Christ Episcopal Church on June 29 at 1 p.m. Memorial donations have been suggested to the church, P.O. Box 570, or the Eastville Community Historical Society, P.O. Box 2036, both Sag Harbor 11963.

The Star has received word of the death of James Alan Ruthenberg, who grew up in East Hampton and Bohemia, on April 24 in Roanoke, Va., of cancer. He was 54 and had been living in Roanoke for the last 20 years.

“He was kind and generous,” said his mother, Alison Pidgeon of Sweetwater, Tenn., “and well liked by everyone he met.”

Mr. Ruthenberg was born on Dec. 20, 1959, at Southampton Hospital, to Albert Ruthenberg, who lives in Roanoke, and Ms. Pidgeon, who is known by her nickname, Chickie. He was raised in Maidstone Park, his mother said, and attended the Springs School, East Hampton High School, and Connetquot High School in Bohemia. In East Hampton, he was a member of Boy Scout Troop 298.

He served six years in the Navy aboard the aircraft carriers U.S.S. Saratoga, U.S.S. America, and U.S.S. Independence. Stateside, he was a member of American Legion Post 419 in Amagansett, and worked for Home Sweet Home Moving and Storage in Wainscott before relocating to Roanoke. There, he worked primarily in construction.

Mr. Ruthenberg’s marriage to the former Patti Hilliard, who survives, ended in divorce.

In addition to his parents, he leaves a daughter, Martha Anne Ruthenberg, and a granddaughter, both of Wainscott. Two brothers, William of Sweetwater and Robert of Roanoke, survive, as do three sisters, Judy Esposito of Crested Butte, Colo., Saundra Mott-Boyer of Roanoke, and Susan Purcell of Kennewick, Wash. A stepsister, Kelly Colgan of Marion, Va. and stepmother, Sharon Ruthenberg of Roanoke, also survive. “They were very close,” Ms. Pidgeon said of her son and his stepsister and stepmother, with whom he lived for a time. “They were instrumental in helping him through his last days.”

Mr. Ruthenberg was cremated. A memorial service was held last month in Roanoke, and a celebration of his life is planned for the fall at Maidstone Park, where his ashes will be scattered.

Ms. Pidgeon suggested memorial contributions to East End Hospice, P.O. Box 1048, Westhampton Beach 11978.