Skip to main content

A New Hot Spot for Cool Treats

Mon, 09/05/2022 - 10:42
Jeanie Strong, the owner of the Sundaes on Main frozen yogurt shop, with her employee Luna, a Bridgehampton School student, at the register.
Christine Sampson

Local dentists take note: Kids and adults alike are flocking to a new spot in Bridgehampton, Sundaes on Main, a fill-your-own-bag, top-your-own-cup frozen yogurt and candy shop where the sweet tooth business has been booming since July.

The proprietor of the cheerfully adorned shop, Jeanie Strong of East Hampton, likes "being busy and always having something to put my energy into." Plus, she said, frozen yogurt and ice cream can fix up a bad day real quick.

"Our family loves small-run sweet shops when we're on vacation," she said when asked about her inspiration for opening Sundaes on Main. They "always thought having one in the Hamptons would be a great fit."

Distinct enough from the community mainstay Candy Kitchen, whose dessert niche is homemade ice cream, malts, and floats, Sundaes on Main will be open year-round, though Ms. Strong said she "may need to close a few days a week, depending on how things go." The store will reopen today after a two-day break intended to help Ms. Strong and her enthusiastic employees catch their breath after the steady summertime crush of customers, which she said was a pleasant surprise. The shop already has regulars!

There are 15 rotating flavors, such as Coastal Cookie -- basically a cookies-and-cream concoction, it's currently the best-seller -- along with Amagansett Apple Pie, Southampton Salted Caramel, and Tuckahoe Tart. Traditional vanilla and chocolate are in the lineup, as are dairy-free and vegan options, and there are toppings galore. Is your mouth watering yet? Ms. Strong highly recommends the homemade marshmallow whipped cream.

Plus, there's a whole other room full of self-serve candy dispensers, sold by weight, and shelf upon shelf of goodies with names like Slime Lickers and AfterShocks, along with international treats like Pocky and Australian licorice. The store also stocks retro stuff like Bazooka Joe bubblegum, Pop Rocks, buckets of cotton candy, and those little wax soda bottles filled with sweet goo. 

Ms. Strong said she particularly loves placing the candy order. "There are so many to choose from and I really enjoy researching it all and taking suggestions from customers to see what would fit best in the store," she said.

Several benches outside the shop make it a nice place to hang out and people-watch. Plus, it's open late-ish -- currently the hours are noon to 10 p.m. -- so an argument could be made that it qualifies as "nightlife." A good time to stop in is between 5 and 6 p.m. while everyone else is having dinner like a normal human being.

"The best part about the store is, without a doubt, the customers," Ms. Strong said. "I love being on the floor, meeting everyone who comes into the shop and really getting to know them. I want the store to not only be sweet and delicious but also a friendly and fun experience for everyone who visits."
 

News for Foodies: Tuna and Omakase

Sen restaurant will host a tuna breakdown demonstration and a 13-course omakase dinner.

Jan 8, 2026

Say Cheese (or Caviar), Day or Night

Self Provisions, a storefront attached to Cavaniola’s Gourmet Cheese in Sag Harbor, is “always open,” as is proclaimed by an illuminated sign on the wall at the entrance. Two large, brightly lit vending machines dominate the space, with offerings ranging from sea salt crackers and slabs of French butter to jars of caviar and curated gift boxes — and, of course, cheese.

Dec 25, 2025

New Year’s Eve at Almond

Almond restaurant in Bridgehampton will celebrate New Year’s Eve with a locally sourced five-course prix fixe dinner that will include party favors and a champagne toast.

Dec 25, 2025

News for Foodies 12.25.25

Lulu Kitchen and Bar in Sag Harbor is offering New Year’s Eve dinner packages to go, and the Ram’s Head Inn on Shelter Island will serve a New Year’s Eve prix fixe and can host private parties any night of the week.

Dec 25, 2025

 

Your support for The East Hampton Star helps us deliver the news, arts, and community information you need. Whether you are an online subscriber, get the paper in the mail, delivered to your door in Manhattan, or are just passing through, every reader counts. We value you for being part of The Star family.

Your subscription to The Star does more than get you great arts, news, sports, and outdoors stories. It makes everything we do possible.