In a town where it sometimes seems that every new store is a one-summer pop-up, Tiina Laakkonen, owner of Tiina the Store in Amagansett, is not interested in “fast food or fast fashion.” She just wants to sell clothes. Not fashion, just clothes.
“Fashion is fickle,” she said recently, “and it ages very fast. I like things that are more permanent.” She chooses her merchandise for its quality and timeless appeal. Many garments are handmade, including pricey cashmere sweaters from the luxury brand The Elder Statesman, and hand-knit rugs.