With the exception of Swedish meatballs and gravadlax, most Americans, no matter how culinarily sophisticated, have a limited knowledge of Swedish food.
A lot of our ignorance is due to a concept of humility that informs the Swedish temperament called janteelagen, according to Andrew Reice, an American who lives in Sweden and mounted Swedish Culininary Summer, a marketing campaign to introduce South Forkers to both Swedish cuisine and culture this summer. “It’s hard to promote yourself when you’re not supposed to brag,” he said.